Privacy policy

Privacy Policy of Chai.lv

The purpose of the Privacy Policy of Chai.lv (hereinafter referred to as the “Privacy Policy”) is to provide individuals—Chai.lv customers (hereinafter referred to as the “Visitor”)—who visit the website www.chai.lv (hereinafter referred to as the “Site”) with information about the processing of personal data, including its purpose, legal basis, scope, and protection, as well as the retention period and rights of the data subject during data collection, processing, and storage.

Chai.lv cares about the privacy and protection of its Visitors’ personal data and respects their rights to lawful processing of personal data in accordance with applicable laws—the General Data Protection Regulation (Regulation (EU) 2016/679) and national data privacy laws.

The Privacy Policy applies to the processing of data regardless of the form or environment in which it is provided to Chai.lv (e.g., website, mobile applications, self-service portal, paper, or telephone) and in which Chai.lv systems or in paper form such data is processed.

Specific types of data processing, such as the use of cookies, may be governed by additional terms, which will be provided to the Visitor when they submit their data to Chai.lv.

  • Payment processing is provided by the payment platform makecommerce.lv; therefore, the company transfers the personal data necessary for payment execution to the platform owner Maksekeskus AS.

1. Controller and Contact Information

SIA "SL Baltic"
Registration No. 40203356533
Address: Mārupe, Lielā Street 19 k-1 - 29b, LV-2167
Email: info@chai.lv, Phone: +371 27113225.

Using this contact information or by visiting Chai.lv’s registered address, the Visitor can ask questions about their personal data processing. The Visitor may submit a request to exercise their rights according to the Privacy Policy.

2. What Information Do We Collect?

By using Chai.lv’s Site services or becoming a registered user, the Visitor agrees that any information provided will be processed and stored according to this Privacy Policy.

The Visitor is responsible for providing accurate, up-to-date, and complete personal data at the time of placing an order on their profile.

For providing services on the Site, we collect, store, and use the following personal data of the Visitor:

  • Name, email address, mobile phone number, and other information necessary to place and deliver orders;
  • Information about the Visitor's computer, visits, and purchases on the Site, including IP address and registration date and time;
  • Any other information provided to us during the use of our Site and services or when contacting us.

Chai.lv processes the Visitor’s personal data based on the following legal grounds:

  • To conclude and fulfill a remote agreement in response to the Visitor's order or request;
  • To comply with applicable legal obligations;
  • Based on the Visitor’s consent;
  • To fulfill Chai.lv’s legitimate interests.

Chai.lv’s legitimate interests include:

  • Conducting business activities;
  • Providing online purchasing services;
  • Ensuring contract performance;
  • Analyzing Chai.lv’s website, online sites, and mobile applications, and implementing improvements;
  • Managing the Chai.lv website;
  • Attracting and retaining Visitors;
  • Segmenting the Visitor database for more effective service delivery;
  • Developing and promoting its products and services;
  • Ensuring and improving service quality and delivery efficiency;
  • Managing payments;
  • Defending legal interests by engaging with public authorities and the court if necessary.

3. Cookies

A cookie is a small text file that a website saves on the Visitor’s computer or mobile device when they visit the Site. It helps remember the Visitor's actions and choices, such as login, language, font size, and display preferences, so that they do not need to re-enter them every time they return to the Site.

Cookies contain information sent by a web server to a browser, which stores it.

When visiting the Site, a message will inform the user that cookies are used. By continuing to use the Site, the Visitor acknowledges they have read the cookie policy, understand its purpose, and agree to it. Accordingly, the legal basis for the use of cookies is the Visitor’s consent as a user of the www.chai.lv website.

If the Visitor does not want cookies used on their devices, they may change their browser’s security settings. The Visitor may withdraw consent at any time by deleting stored cookies.

For the purposes of the Privacy Policy, the term "cookies" also applies to analogous technologies. Chai.lv uses third-party cookies to improve Site performance, internal statistics, and advertising campaigns. The third-party cookies used by Chai.lv include:

  • Google Analytics by Google LLC, which uses cookies to collect statistical data on the Visitor’s Site usage. This tool helps Chai.lv understand visitor behavior on the Site and gather information in an aggregated format;
  • Facebook Pixel by Facebook Inc., which collects statistics about Site visits and Visitor interests and behaviors, allowing us to measure the effectiveness of online marketing campaigns.

Third-party tools do not store personally identifiable information, and Site usage habits are always viewed in an aggregated and anonymous way.

For additional information about how Chai.lv uses cookies, please contact us at info@chai.lv.

For the Visitor's convenience, the Site may contain links and/or references to other websites. Please note that Chai.lv is not responsible for the privacy practices or content of other websites, and this Privacy Policy does not apply to these sites.

4. Use of Visitor’s Personal Data

The collected personal data is used only for purposes specified in the Privacy Policy.

The purposes of using the Visitor’s personal data include:

  • Product sales:
    • Identifying the Visitor;
    • Preparing an invoice;
    • Processing payments for the order;
    • Delivering products and fulfilling the remote purchase agreement;
    • Fulfilling warranty obligations;
    • Processing complaints and resolving disputes.
  • Communicating with the Visitor and sending notifications;
  • Displaying information about the Visitor's previous purchases;
  • Sending information about Chai.lv news and other services via mail, email, or other means.

If you no longer wish to receive marketing communications, you can unsubscribe by notifying us via email at info@chai.lv or by clicking on the interactive link at the bottom of the received message.

To ensure quality and timely fulfillment of the remote purchase agreement, Chai.lv authorizes its partners to deliver goods and provide other services. If, to fulfill these tasks, Chai.lv’s partners process Visitor’s personal data held by Chai.lv, these partners will be considered Chai.lv’s data processors, and Chai.lv has the right to provide the necessary Visitor personal data to them for the fulfillment of these tasks, such as parcel deliveries, courier services, SMS notifications, and other services.

5. Direct Marketing

Chai.lv may send information about current offers and news, as well as products that are similar to those purchased by the Visitor on the Website, via electronic communication. These data, along with personal data, may be shared with recipients who will use them for direct marketing purposes. The list of these recipients may change, but the purpose will remain the same.

If the Visitor does not wish to receive direct marketing offers, they are requested to inform us by sending an email to info@chai.lv or by following the instructions and/or clicking the appropriate link in each direct marketing message sent to the Visitor.

6. Disclosure of Information

Chai.lv protects personal data using modern technological solutions, taking into account current privacy risks and the organizational, financial, and technical resources reasonably available to Chai.lv.

Visitor data is processed within the European Union/European Economic Area (EU/EEA).

Chai.lv will not disclose the Visitor's personal data to unrelated third parties unless it is necessary to fulfill regulatory requirements, respond to the Visitor's requests, or otherwise legally permitted and/or required.

7. Visitor's Consent for Data Processing and the Right to Withdraw It

The Visitor consents to data processing by registering on the Website, logging in through the tools offered on the Website, using their profile, making a purchase, and/or at the time of order confirmation.

The Visitor has the right to withdraw their consent for data processing at any time in the same manner in which it was given, that is, through their profile on the website www.chai.lv or by emailing info@chai.lv. In such a case, any further data processing based on previously given consent for that specific purpose will cease.

Withdrawing consent does not affect data processing carried out during the period when the Visitor's consent was in effect.

The withdrawal of consent does not terminate data processing based on other legal grounds.

8. Visitor's Rights and Responsibilities

The Visitor has the right to receive information as prescribed by regulatory acts related to the processing of their personal data.

The Visitor can access their data, make corrections, or submit a request to exercise their rights by:

  • Registering and/or using their profile on chai.lv;
  • Emailing info@chai.lv and signing the application with a secure electronic signature;
  • Sending a hand-signed request to the address Mārupe, Lielā Street 19 k-1 - 29b, LV-2167

Chai.lv will release data after verifying the requester’s identity, reviewing the request, and fulfilling it in accordance with regulatory acts.

The Visitor has the right to delete their profile on the website www.chai.lv.

In such a case, Chai.lv will retain only copies of information necessary to protect its own and/or third-party legal interests, fulfill government orders, resolve disputes, address issues, or fulfill any agreement made with Chai.lv by the Visitor.

The Visitor may exercise their rights under applicable European Union and national laws.

If the Visitor believes their privacy rights have been violated, they may submit a complaint to the Data State Inspectorate.

9. Retention Period for Personal Data

Chai.lv retains and processes the Visitor's personal data as long as at least one of the following criteria applies:

  • The Visitor's personal data is necessary for the purpose for which it was received;
  • Under the procedure prescribed by external regulatory acts, Chai.lv and/or the Visitor can exercise their legitimate interests, such as submitting objections, filing or defending legal claims;
  • There is a legal obligation to retain the data, such as per the Accounting Act;
  • The Visitor's consent for specific data processing remains valid, provided there is no other legal basis for data processing.

Once these conditions no longer apply, the Visitor's personal data retention period will end.

10. Privacy Policy Updates

Chai.lv reserves the right to make changes or additions to the Privacy Policy by publishing the current version of the Privacy Policy on the Chai.lv website www.chai.lv.

Privacy Policy last updated: October 28, 2024.